Small multifamily

The 8–40 unit building that nobody serves properly

July 10, 2026 · 3 min read

There's a class of building the industry keeps mispricing and mishandling: the 12-unit walk-up, the pair of 8-unit brick buildings, the 30-unit courtyard property. Too big to run like a rental house. Too small to justify on-site staff. Small multifamily is the awkward middle that nobody's model fits.

Wrong from both directions

Bring one of these buildings to a large management company and you get a fee structure designed for assets with a leasing office and a super — priced as if your 12 units came with on-site staff, because their operating model assumes it. Bring it to a single-family shop and you get the opposite mistake: your building is treated as 12 scattered houses that happen to share an address. Nobody sees the boiler that serves all of them, the roof they sit under, or the hallway lights between them.

Big shops price the building like it has a doorman. Single-family shops manage it like it's 12 separate houses. Both are wrong.

The software follows the same split. Enterprise multifamily platforms assume leasing teams and door minimums; single-family tools assume every property is its own island. So the owners and managers of these buildings — some of the most common rental stock in older cities — end up where you'd expect: a spreadsheet, a group text, and a camera roll. It works until the door count grows, the vendor list grows, and one missed leak eats a ceiling.

What the right shape looks like

A tool that fits small multifamily has to treat the building as the first-class thing:

This is exactly how RQ200 is modeled. Buildings contain units, units hold tenants, and work attaches to either — so a 12-unit walk-up is the native shape, not an edge case bent into someone else's data model. Every job ends with photo proof, and contractors work from a phone view with nothing to install or learn.

And the pricing matches

Per-door pricing quietly punishes exactly this segment — 30 doors at a few dollars each, every month, forever. RQ200 is $149/month flat for the whole company. Unlimited buildings, units, jobs, and photo storage. Thirty doors doesn't price you out, and neither does the growth from 30 to 100. (When you get there, read about the first hire — it comes sooner than you think.)

Software shaped like your buildings

Building-first tracking with photo proof on every job. $149/month flat, 14-day pilot before the first charge. 10 founding-customer spots.

See how it works